Grammarly | It Goes Beyond Grammar
Respecting one’s choice of gender identity improves their life. Referring to an individual with their
pronouns is a basic courtesy - and who better to remind people of that than everyone’s favorite writing
assistant? The campaign, #PerfectThePronouns, aims to educate and inform the audience about this. As a brand
that stands for clear and effective communication, this cause holds a mirror to their ethos and beliefs.
AD, CW + Designer: Chahat Malhotra | In collaboration with Ladson Simmons
