Grammarly | It Goes Beyond Grammar
Respecting one’s choice of gender identity improves their life. Referring to an individual with their
pronouns is a basic courtesy - and who better to remind people of that than everyone’s favorite writing
assistant? The campaign, #PerfectThePronouns, aims to educate and inform the audience about this. As a brand
that stands for clear and effective communication, this cause holds a mirror to their ethos and beliefs.
AD, CW, Design, Video: Chahat Malhotra. CW, Illustrator: Ladson Simmons.
The One Club Young Ones 2022 // Merit, Design for Good
International Design Awards (IDA) 2022 // Honorable Mention
AAF District7 2022 // Best of Show Student, Mosaic ADDY
AAF District7 2022 // Silver, Integrated Advertising Campaign
AAF Atlanta ADDYs 2022 // Gold x2
Applied Arts Award 2022 // Social Responsibility Campaign
