Pataka Since 1996
Culture is of immense importance to me. It inspires me and has made me who I am, today. No kidding - as a North Indian
who was born in South India and grew up with Western influences, I am a product of three completely varying cultures.
This personal branding project represents just that. “Pataka”, meaning “firecracker”, is a representation of me, the
culture and community that I hold so close to my heart. Each flavor is inspired by the region’ coffees with the
names describing a different personal trait. They are are “Teekhi” (Spicy), “Magizh” (Happy) and “All-Heart”.
International Design Awards (IDA) 2022 // Bronze, Print & Self-Promotion
