White Claw | Savor Your Wild Side
Seltzer brands don’t usually try to market their products to baby boomers. They tend to focus on a younger audience
just because of the existing associations seltzers have. White Claw decided to change that. The campaign, Savor Your
Wild Side, focuses on bringing out the adventurous side to boomers. It reminds them that their age is just a number -
and regardless, their wild side never dies. This brand wants to be their partner in this adventure.
AD, CW, Design: Chahat Malhotra & Natalie Gramling. AD, CW, Video, Audio: Beatrice Ferro.
International Design Awards (IDA) 2022 // Honorable Mention
