freistil Rolf Benz | ECHT
The freistil Rolf Benz sofa ECHT stands for innovative spirit and a completely new signature in design and choice of materials. Through the campaign, the aim was to position the brand as an innovative pioneer in the field of sustainable upholstered furniture. With ECHT, customers can “live - repair - recycle,” as the sofa plays a pivotal part through every aspect of their lives.
AD & Designer: Chahat Malhotra | CW: Lars Baldermann
CD: Lisa Heppner, Maya Weusthoff, Léa Legrand