https://chahatmalhotra.com Chahat Malhotra Sun, 20 Oct 2024 13:12:41 +0000 https://chahatmalhotra.com en https://chahatmalhotra.com/Home Sun, 15 Jan 2023 20:08:24 +0000 Chahat Malhotra https://chahatmalhotra.com/Home I’m an Art Director &amp; Designer. But really, a full-time Storyteller. <img width="1059" height="1407" width_o="1059" height_o="1407" data-src="https://freight.cargo.site/t/original/i/21b2ed8954ba604ac107e6dc2738a26717643653518d7a86c7743c75bb4c76ee/image-1.jpeg" data-mid="165637255" border="0" src="https://freight.cargo.site/w/1000/i/21b2ed8954ba604ac107e6dc2738a26717643653518d7a86c7743c75bb4c76ee/image-1.jpeg" /> https://chahatmalhotra.com/NIKE-DNA Fri, 27 Jan 2023 13:09:35 +0000 Chahat Malhotra https://chahatmalhotra.com/NIKE-DNA NIKE | DNA The team was tasked with building the brand identity and interactive experiences for the Department of Nike Archives (DNA). On occasion of the brand’s 50th anniversary, NIKE wanted to introduce DNA to their audience and take them on the brand’s journey, through the years - right from the beginning. Across 10 weeks we developed “Legacy In Motion”, a concept that encompasses NIKE’s brand ethos, spirit, and ongoing legacy. My role was to oversee art direction, supervise brand strategy and lead the Visual Identity team. Role: Art Director &amp; Creative Lead <img width="4491" height="2526" width_o="4491" height_o="2526" data-src="https://freight.cargo.site/t/original/i/a3d69b56734c1e925ee6fb88633bf1dfc69cbd9dc5f680066395d53026f53c5a/MOCKUP-4.jpg" data-mid="166335861" border="0" src="https://freight.cargo.site/w/1000/i/a3d69b56734c1e925ee6fb88633bf1dfc69cbd9dc5f680066395d53026f53c5a/MOCKUP-4.jpg" /> <img width="1174" height="1418" width_o="1174" height_o="1418" data-src="https://freight.cargo.site/t/original/i/4168911f9069ab2b6fd57db3f780e6237aeef84017f8c3f08145e28d9c361fbb/Screen-Shot-2023-03-03-at-1.49.29-PM.png" data-mid="170452590" border="0" src="https://freight.cargo.site/w/1000/i/4168911f9069ab2b6fd57db3f780e6237aeef84017f8c3f08145e28d9c361fbb/Screen-Shot-2023-03-03-at-1.49.29-PM.png" /> <img width="1833" height="1031" width_o="1833" height_o="1031" data-src="https://freight.cargo.site/t/original/i/95556883ab27f85da205193ce5ea2a1d743afd12b4624ed17a3f86a4bca32874/DNA_Kate_Mockup2-v2.jpg" data-mid="166335863" border="0" src="https://freight.cargo.site/w/1000/i/95556883ab27f85da205193ce5ea2a1d743afd12b4624ed17a3f86a4bca32874/DNA_Kate_Mockup2-v2.jpg" /> <img width="5000" height="3374" width_o="5000" height_o="3374" data-src="https://freight.cargo.site/t/original/i/6936b20444399eb05962bfe6b19b1f953f5d0d7f43273b9ce8b7af7d5bca601b/DNA_Kate_Mockup1-v2.jpg" data-mid="166335862" border="0" src="https://freight.cargo.site/w/1000/i/6936b20444399eb05962bfe6b19b1f953f5d0d7f43273b9ce8b7af7d5bca601b/DNA_Kate_Mockup1-v2.jpg" /> <img width="3450" height="1941" width_o="3450" height_o="1941" data-src="https://freight.cargo.site/t/original/i/0b22925075cd98e65b88aab5b7f81e0e50d749e1002ea693fac9f0da6983b6bd/in-door-wall-2.png" data-mid="166335866" border="0" src="https://freight.cargo.site/w/1000/i/0b22925075cd98e65b88aab5b7f81e0e50d749e1002ea693fac9f0da6983b6bd/in-door-wall-2.png" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4f0eba02ccd89e05df30dc2336882f73760cd4c40d601fa44dfbf320d08e3d67/10.jpg" data-mid="225866940" border="0" src="https://freight.cargo.site/w/1000/i/4f0eba02ccd89e05df30dc2336882f73760cd4c40d601fa44dfbf320d08e3d67/10.jpg" /> <img width="4789" height="3172" width_o="4789" height_o="3172" data-src="https://freight.cargo.site/t/original/i/e66255de9544789f445958a4740b6670977c988759a38074d600288603f78bc5/MOCKUP-3.jpg" data-mid="166341370" border="0" src="https://freight.cargo.site/w/1000/i/e66255de9544789f445958a4740b6670977c988759a38074d600288603f78bc5/MOCKUP-3.jpg" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2619703e60a37df79fbca7f523a6fc57e7ba829803a4d10bc021c3cffe14d102/9.jpg" data-mid="225866938" border="0" src="https://freight.cargo.site/w/1000/i/2619703e60a37df79fbca7f523a6fc57e7ba829803a4d10bc021c3cffe14d102/9.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a94e44dacc4ab3ec9a06d13c572f8426963d8c28be33f28ab58e750f87dfceca/Outdoor-Advertisement-Bus-Shelter-Mockup-PSD-2018.jpg" data-mid="166335870" border="0" src="https://freight.cargo.site/w/1000/i/a94e44dacc4ab3ec9a06d13c572f8426963d8c28be33f28ab58e750f87dfceca/Outdoor-Advertisement-Bus-Shelter-Mockup-PSD-2018.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ca7e509827ed9a1dafc8d04c610a6af0d1b29cf3884da8b309bc1d6e42e009f2/Outdoor_BillboardMockup.png" data-mid="166341371" border="0" src="https://freight.cargo.site/w/1000/i/ca7e509827ed9a1dafc8d04c610a6af0d1b29cf3884da8b309bc1d6e42e009f2/Outdoor_BillboardMockup.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bd3ff8f556b4902559dfb1c31ed71e75036d689cd0074d92409c4b29aed4e328/IGStoryMockup.png" data-mid="166338573" border="0" src="https://freight.cargo.site/w/1000/i/bd3ff8f556b4902559dfb1c31ed71e75036d689cd0074d92409c4b29aed4e328/IGStoryMockup.png" /> <img width="1490" height="1120" width_o="1490" height_o="1120" data-src="https://freight.cargo.site/t/original/i/45ab5fb1389404fc4e2dfd5e15cd9bd57954127db5fc3fd45ba346aa3b6f9971/Screenshot-2025-02-01-at-23.43.27.png" data-mid="225890985" border="0" src="https://freight.cargo.site/w/1000/i/45ab5fb1389404fc4e2dfd5e15cd9bd57954127db5fc3fd45ba346aa3b6f9971/Screenshot-2025-02-01-at-23.43.27.png" /> <img width="4269" height="2455" width_o="4269" height_o="2455" data-src="https://freight.cargo.site/t/original/i/cbbbfb6307a802bbd84d903251c463ed2cc93086257c77e413a080b2c093dc35/mockup-2.png" data-mid="166335867" border="0" src="https://freight.cargo.site/w/1000/i/cbbbfb6307a802bbd84d903251c463ed2cc93086257c77e413a080b2c093dc35/mockup-2.png" /> <img width="1490" height="1118" width_o="1490" height_o="1118" data-src="https://freight.cargo.site/t/original/i/0b8f196940a6fd5f59c881b9cc1db8e7a54dbe8f84d37c3ae11a45e20324f8b4/Screenshot-2025-02-01-at-23.43.32.png" data-mid="225890984" border="0" src="https://freight.cargo.site/w/1000/i/0b8f196940a6fd5f59c881b9cc1db8e7a54dbe8f84d37c3ae11a45e20324f8b4/Screenshot-2025-02-01-at-23.43.32.png" /> <img width="3800" height="2138" width_o="3800" height_o="2138" data-src="https://freight.cargo.site/t/original/i/961e8ec6bd25c289f6843424708d16ca5e14afc14d72867a8450f8c683b64798/street_2.jpg" data-mid="166335869" border="0" src="https://freight.cargo.site/w/1000/i/961e8ec6bd25c289f6843424708d16ca5e14afc14d72867a8450f8c683b64798/street_2.jpg" /> <img width="3800" height="2138" width_o="3800" height_o="2138" data-src="https://freight.cargo.site/t/original/i/cce03cd7f9dea1eb32303ff7e071d8f059d5ee775fea6ee2829521c34088a009/DNA_Kate_Mockup5.jpg" data-mid="166335864" border="0" src="https://freight.cargo.site/w/1000/i/cce03cd7f9dea1eb32303ff7e071d8f059d5ee775fea6ee2829521c34088a009/DNA_Kate_Mockup5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d852a8d7797d2f296d7a705d1823eb48999e70e7317099ec6935c2513d62e750/Product-Slide-2.jpg" data-mid="166341372" border="0" src="https://freight.cargo.site/w/1000/i/d852a8d7797d2f296d7a705d1823eb48999e70e7317099ec6935c2513d62e750/Product-Slide-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b281c8f5ace5248688c2230e627022e8e2235c874f8a62d504ad0aec4d16368/Conceptual-Slide-2.jpg" data-mid="166341566" border="0" src="https://freight.cargo.site/w/1000/i/2b281c8f5ace5248688c2230e627022e8e2235c874f8a62d504ad0aec4d16368/Conceptual-Slide-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/58db53fcec35928a2f01f6687c5cbd6a42e7c7baf5c2da31510c0fe8eeca7c2a/Product-Slide-3.jpg" data-mid="166341373" border="0" src="https://freight.cargo.site/w/1000/i/58db53fcec35928a2f01f6687c5cbd6a42e7c7baf5c2da31510c0fe8eeca7c2a/Product-Slide-3.jpg" /> <img width="6426" height="3615" width_o="6426" height_o="3615" data-src="https://freight.cargo.site/t/original/i/a12e851fe7002aac0cbde6d33b7afe5032afcbd3b9b4ec754d8de7db5c2843e6/Presentation.jpg" data-mid="166339290" border="0" src="https://freight.cargo.site/w/1000/i/a12e851fe7002aac0cbde6d33b7afe5032afcbd3b9b4ec754d8de7db5c2843e6/Presentation.jpg" /> Disney | Social Media Marketing ︎︎︎ https://chahatmalhotra.com/Disney-Social-Media-Marketing Sun, 20 Oct 2024 12:25:58 +0000 Chahat Malhotra https://chahatmalhotra.com/Disney-Social-Media-Marketing Disney | Social Media Marketing Ideation, development and execution of paid and organic assets for The Walt Disney Company (TWDC)’s channels in Deutschland.This includes Disney Deutschland, Disney+, Disney Channel, Disney Junior, Star Wars, Marvel and 20th Century Studios. We work on creative ideas and visuals (incl. trends, memes) that are platform-specific, all while adhering to the strict brand guidelines.&nbsp; Art Direction, Visual Design, Video &amp; Motion: Chahat Malhotra Agency: Wongdoody GmbH &nbsp;📲 Meta Reels, TikTok &amp; Youtube Shorts 💬 Everyday Social Media content <img width="3227" height="1080" width_o="3227" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6cb5ac04abc322e84789a0f88c4641af16622a15029e652e90d35d16b3dd89a0/Reviews.jpg" data-mid="223684043" border="0" src="https://freight.cargo.site/w/1000/i/6cb5ac04abc322e84789a0f88c4641af16622a15029e652e90d35d16b3dd89a0/Reviews.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/30212e99166b6f75f44fa1aff30597f3ba952a1fd23f704bcd0f92b8ff72bef6/Snapinsta.app_409214349_948465486713913_6728602249213611032_n_1080.jpg" data-mid="223684052" border="0" src="https://freight.cargo.site/w/1000/i/30212e99166b6f75f44fa1aff30597f3ba952a1fd23f704bcd0f92b8ff72bef6/Snapinsta.app_409214349_948465486713913_6728602249213611032_n_1080.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b5a06ab6c4743712af89dda5a8b5c2afbf4d0385b50b4f1886cd04d7128f31cd/Snapinsta.app_469468593_4211347439150747_1139292692312534851_n_1080.jpg" data-mid="223684323" border="0" src="https://freight.cargo.site/w/1000/i/b5a06ab6c4743712af89dda5a8b5c2afbf4d0385b50b4f1886cd04d7128f31cd/Snapinsta.app_469468593_4211347439150747_1139292692312534851_n_1080.jpg" /> <img width="2036" height="735" width_o="2036" height_o="735" data-src="https://freight.cargo.site/t/original/i/d5c5602b957442b5a13bccd8056e8f38b016878553a143ccff7f1c44d1ad33e6/DD-Story.png" data-mid="223684048" border="0" src="https://freight.cargo.site/w/1000/i/d5c5602b957442b5a13bccd8056e8f38b016878553a143ccff7f1c44d1ad33e6/DD-Story.png" /> <img width="1080" height="1088" width_o="1080" height_o="1088" data-src="https://freight.cargo.site/t/original/i/d5ea39f0b6fe4574ed56a5dc3b179ed8ac3ba3593dcc0578dd42cc3756d8b591/Snapinsta.app_449265898_1047210660095473_5437643850497076195_n_1080.jpg" data-mid="223684056" border="0" src="https://freight.cargo.site/w/1000/i/d5ea39f0b6fe4574ed56a5dc3b179ed8ac3ba3593dcc0578dd42cc3756d8b591/Snapinsta.app_449265898_1047210660095473_5437643850497076195_n_1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20dfb3af8710a9f79d5e918887d587812e03aa11be54bdec9f97da009207611e/Snapinsta.app_436318957_1454819465464167_54571601515847772_n_1080.jpg" data-mid="223684054" border="0" src="https://freight.cargo.site/w/1000/i/20dfb3af8710a9f79d5e918887d587812e03aa11be54bdec9f97da009207611e/Snapinsta.app_436318957_1454819465464167_54571601515847772_n_1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70723c2b56fdde73cf043abb032eb44da8d6ab54bca75c6c387b322ddc9644fe/Miraculous.jpg" data-mid="223684316" border="0" src="https://freight.cargo.site/w/1000/i/70723c2b56fdde73cf043abb032eb44da8d6ab54bca75c6c387b322ddc9644fe/Miraculous.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d59903eb63294e6d7e8d1f6b4561e0d8aa9267083148a22eb6cc9e99f1511f9/Snapinsta.app_449194429_2958106571029843_1675654439486087615_n_1080.jpg" data-mid="223684057" border="0" src="https://freight.cargo.site/w/1000/i/4d59903eb63294e6d7e8d1f6b4561e0d8aa9267083148a22eb6cc9e99f1511f9/Snapinsta.app_449194429_2958106571029843_1675654439486087615_n_1080.jpg" /> 👻 Relatable Content &amp; Memes <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef5f824de1d56abffb954c70dcd3138b4d3abe9de1d580e738b64638fb38345f/Snapinsta.app_455665290_1687843511963135_2832409849874974188_n_1080.jpg" data-mid="223636952" border="0" src="https://freight.cargo.site/w/1000/i/ef5f824de1d56abffb954c70dcd3138b4d3abe9de1d580e738b64638fb38345f/Snapinsta.app_455665290_1687843511963135_2832409849874974188_n_1080.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ee77a0218d506178c3208e7fb0ecf5b3973de3383f0c331ea546df81653913a3/Snapinsta.app_452651534_1895369397650498_2139562109467014914_n_1080.jpg" data-mid="223636951" border="0" src="https://freight.cargo.site/w/1000/i/ee77a0218d506178c3208e7fb0ecf5b3973de3383f0c331ea546df81653913a3/Snapinsta.app_452651534_1895369397650498_2139562109467014914_n_1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab6e17e4b9419a5c0ceac918287b62c3544e410d355690daed6711358e8a321c/Snapinsta.app_457712886_503526135653158_3954414639360964359_n_1080.jpg" data-mid="223636954" border="0" src="https://freight.cargo.site/w/1000/i/ab6e17e4b9419a5c0ceac918287b62c3544e410d355690daed6711358e8a321c/Snapinsta.app_457712886_503526135653158_3954414639360964359_n_1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e0677eb7b4cc54cfd66ed3eb21b5cce27a722af4314e64f20610d095555e607/Snapinsta.app_450226844_1406301190052122_4176916114565661490_n_1080.jpg" data-mid="223636949" border="0" src="https://freight.cargo.site/w/1000/i/7e0677eb7b4cc54cfd66ed3eb21b5cce27a722af4314e64f20610d095555e607/Snapinsta.app_450226844_1406301190052122_4176916114565661490_n_1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cfdcb77141a0c3901512f64bdb84c5945f84e8c42d07006582b96754f4c9f9a0/Snapinsta.app_452739266_362348313378256_2978244585845282207_n_1080.jpg" data-mid="223636950" border="0" src="https://freight.cargo.site/w/1000/i/cfdcb77141a0c3901512f64bdb84c5945f84e8c42d07006582b96754f4c9f9a0/Snapinsta.app_452739266_362348313378256_2978244585845282207_n_1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab2a040198f2828b34e75e68b4569db2422b17b6524fd4ac88945ce552082aed/Snapinsta.app_464550591_1067091034637451_5583673207592364868_n_1080.jpg" data-mid="223636955" border="0" src="https://freight.cargo.site/w/1000/i/ab2a040198f2828b34e75e68b4569db2422b17b6524fd4ac88945ce552082aed/Snapinsta.app_464550591_1067091034637451_5583673207592364868_n_1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0488fdfc4f0a760924da8d55781efbe835c7cdb8fa506f65e23133dbd01fccb6/Snapinsta.app_456435514_1887198708421307_1407397600476547531_n_1080.jpg" data-mid="223680342" border="0" src="https://freight.cargo.site/w/1000/i/0488fdfc4f0a760924da8d55781efbe835c7cdb8fa506f65e23133dbd01fccb6/Snapinsta.app_456435514_1887198708421307_1407397600476547531_n_1080.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e60c996c98849bdfc4b64d9af1f96566cc719b9bc340b986aca3245501b97e58/Snapinsta.app_463718332_1327729474776838_5532051196267288881_n_1080.jpg" data-mid="223684058" border="0" src="https://freight.cargo.site/w/1000/i/e60c996c98849bdfc4b64d9af1f96566cc719b9bc340b986aca3245501b97e58/Snapinsta.app_463718332_1327729474776838_5532051196267288881_n_1080.jpg" /> bonprix | Take Me to Summer ︎︎︎ https://chahatmalhotra.com/bonprix-Take-Me-to-Summer Sun, 20 Oct 2024 11:54:51 +0000 Chahat Malhotra https://chahatmalhotra.com/bonprix-Take-Me-to-Summer &nbsp;bonprix | Take Me to Summer A dynamic 360° campaign that highlights bonprix’s Summer 2024 collection in all it’s vibrancy and energy, it captures the very essence of summer. It's all about mixing, matching, and embracing whatever feels right. The goal of the campaign was to empower the audience to create a unique style statement with the collection pieces. It weaves in new visual mechanics, latest video trends and a digital-first approach to create a competitive edge in the fashion industry. AD &amp; Designer: Chahat Malhotra | CW: Kai Atland, Jens DaumCD:&nbsp;Roberto Vitiello, Lisa Heppner, Maya Weusthoff, Léa Legrand <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/19be44c71c92aba93048fcf792aac309af1052c1a539fb3e45f190d2134a912f/BPX_Summer_Looks_DE_Social_MOFU_Showcase_Ad_2x3_Motiv_02_Part4.jpg" data-mid="223475012" border="0" src="https://freight.cargo.site/w/1000/i/19be44c71c92aba93048fcf792aac309af1052c1a539fb3e45f190d2134a912f/BPX_Summer_Looks_DE_Social_MOFU_Showcase_Ad_2x3_Motiv_02_Part4.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cbc6fc7e12f1f2486b9d32092fc1d95389c238ec4fce120294d2cb2768c6ceb7/BPX_Summer_Looks_DE_Social_MOFU_Showcase_Ad_2x3_Motiv_02_Part3.jpg" data-mid="223475013" border="0" src="https://freight.cargo.site/w/1000/i/cbc6fc7e12f1f2486b9d32092fc1d95389c238ec4fce120294d2cb2768c6ceb7/BPX_Summer_Looks_DE_Social_MOFU_Showcase_Ad_2x3_Motiv_02_Part3.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d57d807bb75a17fa9ce429e82a093eafca7d6db2484edbf473fadbf49e0d34bd/BPX_Summer_Looks_DE_Social_MOFU_Showcase_Ad_2x3_Motiv_02_Part2.jpg" data-mid="223475014" border="0" src="https://freight.cargo.site/w/1000/i/d57d807bb75a17fa9ce429e82a093eafca7d6db2484edbf473fadbf49e0d34bd/BPX_Summer_Looks_DE_Social_MOFU_Showcase_Ad_2x3_Motiv_02_Part2.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/075647522dc199cb3d859cbd281b2145b53c5142711c4b5c3b60124603335291/BPX_Summer_Looks_DE_Social_TOFU_Idea_Pin_Ad_9x16_Motiv_02_Part4.jpg" data-mid="223478432" border="0" src="https://freight.cargo.site/w/1000/i/075647522dc199cb3d859cbd281b2145b53c5142711c4b5c3b60124603335291/BPX_Summer_Looks_DE_Social_TOFU_Idea_Pin_Ad_9x16_Motiv_02_Part4.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/390db961bf28fd279ae40a1a75651920429c0f33f46d06c28672c880ba81766c/BPX_Summer_Looks_DE_Social_MOFU_Collection_Ad_1x1_Motiv_04.jpg" data-mid="223475008" border="0" src="https://freight.cargo.site/w/1000/i/390db961bf28fd279ae40a1a75651920429c0f33f46d06c28672c880ba81766c/BPX_Summer_Looks_DE_Social_MOFU_Collection_Ad_1x1_Motiv_04.jpg" /> <img width="1974" height="1398" width_o="1974" height_o="1398" data-src="https://freight.cargo.site/t/original/i/e58cfa1df7c1057ef7e4f6ca232c5db235bfd018e41c63587061c4552a928433/OOH-2.png" data-mid="223475009" border="0" src="https://freight.cargo.site/w/1000/i/e58cfa1df7c1057ef7e4f6ca232c5db235bfd018e41c63587061c4552a928433/OOH-2.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8fa0553647eda99fcdc103153dd71be0b568eb5fd1d695819433434176dc4a15/BPX_Summer_Looks_DE_Social_TOFU_Idea_Pin_Ad_9x16_Motiv_02_Part3.jpg" data-mid="223478431" border="0" src="https://freight.cargo.site/w/1000/i/8fa0553647eda99fcdc103153dd71be0b568eb5fd1d695819433434176dc4a15/BPX_Summer_Looks_DE_Social_TOFU_Idea_Pin_Ad_9x16_Motiv_02_Part3.jpg" /> freistil Rolf Benz | ECHT ︎︎︎ https://chahatmalhotra.com/freistil-Rolf-Benz-ECHT Sun, 20 Oct 2024 13:12:41 +0000 Chahat Malhotra https://chahatmalhotra.com/freistil-Rolf-Benz-ECHT freistil Rolf Benz | ECHTThe freistil Rolf Benz sofa ECHT stands for innovative spirit and a completely new signature in design and choice of materials. Through this campaign, the aim was to position the brand as an innovative pioneer in the field of sustainable upholstered furniture. With ECHT, customers can “live - repair - recycle,” as the sofa plays a pivotal part through every aspect of their lives. AD &amp; Designer: Chahat Malhotra | CW: Lars BaldermannCD: Lisa Heppner, Maya Weusthoff, Léa Legrand <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9d63ff04c82f00c92556c1f506e5e70dec0412a3f5ed909aa7c2e8e67ba09a4e/ECHT_Live-Rearrange_02sec_9x16.gif" data-mid="223483580" border="0" src="https://freight.cargo.site/w/1000/i/9d63ff04c82f00c92556c1f506e5e70dec0412a3f5ed909aa7c2e8e67ba09a4e/ECHT_Live-Rearrange_02sec_9x16.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f3116d73013a38e3faf4199935adb4ce8f6c936d3f839f4b9ee09bb2aa48eec1/ECHT_Image-Link-Ads_4x5_mit-CTA.jpg" data-mid="223483589" border="0" src="https://freight.cargo.site/w/1000/i/f3116d73013a38e3faf4199935adb4ce8f6c936d3f839f4b9ee09bb2aa48eec1/ECHT_Image-Link-Ads_4x5_mit-CTA.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be762dc516151abdde4bd3482fbe66dde142bb7af7641727f1fb8c14c6039482/ECHT_Live-Living_Jump_05sec_1x1.gif" data-mid="223483581" border="0" src="https://freight.cargo.site/w/1000/i/be762dc516151abdde4bd3482fbe66dde142bb7af7641727f1fb8c14c6039482/ECHT_Live-Living_Jump_05sec_1x1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a0db61a7f8fca6e338e0434b6a1d016cf42ef56e6eb82826435b74d3d643a0f/freistil_ECHT-2.0_Repair-General_16x9.jpg" data-mid="223484608" border="0" src="https://freight.cargo.site/w/1000/i/1a0db61a7f8fca6e338e0434b6a1d016cf42ef56e6eb82826435b74d3d643a0f/freistil_ECHT-2.0_Repair-General_16x9.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c62a85fefb7ff67177384642c4095393c741f0e244d8e61184b3e6be25e45deb/freistil_ECHT-2.0_Recycle-Schaum_DE_1x1_mit-Logo.jpg" data-mid="223484480" border="0" src="https://freight.cargo.site/w/1000/i/c62a85fefb7ff67177384642c4095393c741f0e244d8e61184b3e6be25e45deb/freistil_ECHT-2.0_Recycle-Schaum_DE_1x1_mit-Logo.jpg" /> <img width="5825" height="2878" width_o="5825" height_o="2878" data-src="https://freight.cargo.site/t/original/i/e3090075bdcdbf4f7c500279ed3fc3004b0669d419f6d75c706e6529976942af/freistil-ECHT-MOCK.jpg" data-mid="223484790" border="0" src="https://freight.cargo.site/w/1000/i/e3090075bdcdbf4f7c500279ed3fc3004b0669d419f6d75c706e6529976942af/freistil-ECHT-MOCK.jpg" /> Rolf Benz &amp; freistil Rolf Benz | Social Media ︎︎︎ https://chahatmalhotra.com/freistil-Rolf-Benz-Rolf-Benz-Social-Media Sun, 20 Oct 2024 12:20:38 +0000 Chahat Malhotra https://chahatmalhotra.com/freistil-Rolf-Benz-Rolf-Benz-Social-Media Rolf Benz &amp; freistil Rolf Benz | Social Media Collaboration with Rolf Benz and freistil Rolf Benz, both exclusive, handcrafted furniture labels, focused on elevating their social media presence and content strategy. The primary emphasis was on brainstorming creative concepts and curating content that kept their social media feeds fresh, engaging, and aligned with evolving industry trends. This included art direction, design thinking, and motion media design for campaign post-production and editorial content. AD &amp; Motion Designer: Chahat Malhotra |&nbsp;CD: Lisa Heppner, Léa Legrand <img width="2604" height="1279" width_o="2604" height_o="1279" data-src="https://freight.cargo.site/t/original/i/313c185fa9e15e9501658ceedb04369302c5c7db968eafae297b232bd539cc49/Phone-Mockups-NEW.jpg" data-mid="223495546" border="0" src="https://freight.cargo.site/w/1000/i/313c185fa9e15e9501658ceedb04369302c5c7db968eafae297b232bd539cc49/Phone-Mockups-NEW.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b6370a58e4782ca244d8f682e6234dbdb8752685be89008aeb8b885d021b01d1/230920_RB_MIOKO_Stoffaktion-Static_DE_4x5.jpg" data-mid="223495487" border="0" src="https://freight.cargo.site/w/1000/i/b6370a58e4782ca244d8f682e6234dbdb8752685be89008aeb8b885d021b01d1/230920_RB_MIOKO_Stoffaktion-Static_DE_4x5.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2a5e8c7730acd424c3fa78bffce996dac4dd009a94edd00fe8901961b231fa14/230919_RB_MIOKO_Carousel_DE_08_9x16.jpg" data-mid="223495486" border="0" src="https://freight.cargo.site/w/1000/i/2a5e8c7730acd424c3fa78bffce996dac4dd009a94edd00fe8901961b231fa14/230919_RB_MIOKO_Carousel_DE_08_9x16.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/968cd72cc0f86232c82ddcafe4d5ee48eafec31a99144aa453ca78f0d9a2c807/230919_RB_MIOKO_Carousel_DE_11_9x16.jpg" data-mid="223495488" border="0" src="https://freight.cargo.site/w/1000/i/968cd72cc0f86232c82ddcafe4d5ee48eafec31a99144aa453ca78f0d9a2c807/230919_RB_MIOKO_Carousel_DE_11_9x16.jpg" /> <img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/0e7a78902cec185c0e10493117005e297230d2ad03db3255faafaeaa984442ac/230920_RB_MIOKO_Responsive-Ad_02_1200x628.jpg" data-mid="223495490" border="0" src="https://freight.cargo.site/w/1000/i/0e7a78902cec185c0e10493117005e297230d2ad03db3255faafaeaa984442ac/230920_RB_MIOKO_Responsive-Ad_02_1200x628.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d2dc001e22964aa062663575e709920c69d45d767ce9b1621c0146924bb8c133/230906_RB_MERA_Still_Motiv_01_1x1.jpg" data-mid="223495492" border="0" src="https://freight.cargo.site/w/1000/i/d2dc001e22964aa062663575e709920c69d45d767ce9b1621c0146924bb8c133/230906_RB_MERA_Still_Motiv_01_1x1.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/30bbb1ebe1bef2a50a405084e434415e5a4eb9f86b8a99d3cbb73477c0763a8e/230906_RB_MERA_Still_Motiv_03_1x1.jpg" data-mid="223495491" border="0" src="https://freight.cargo.site/w/1000/i/30bbb1ebe1bef2a50a405084e434415e5a4eb9f86b8a99d3cbb73477c0763a8e/230906_RB_MERA_Still_Motiv_03_1x1.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3d19dcf9a88eff5bdd486f68a180eeddce5a99118f56bf3bb667a9bef93eea98/230906_RB_MERA_Still_Motiv_04_1x1.jpg" data-mid="223495493" border="0" src="https://freight.cargo.site/w/1000/i/3d19dcf9a88eff5bdd486f68a180eeddce5a99118f56bf3bb667a9bef93eea98/230906_RB_MERA_Still_Motiv_04_1x1.jpg" /> Grammarly | It Goes Beyond Grammar&nbsp;| Spec Work&nbsp;︎︎︎ https://chahatmalhotra.com/Grammarly-It-Goes-Beyond-Grammar-Spec-Work Sun, 15 Jan 2023 20:08:25 +0000 Chahat Malhotra https://chahatmalhotra.com/Grammarly-It-Goes-Beyond-Grammar-Spec-Work Grammarly | It Goes Beyond Grammar Respecting one’s choice of gender identity improves their life. Referring to an individual with their pronouns is a basic courtesy - and who better to remind people of that than everyone’s favorite writing assistant? The campaign, #PerfectThePronouns, aims to educate and inform the audience about this. As a brand that stands for clear and effective communication, this cause holds a mirror to their ethos and beliefs.&nbsp;AD, CW + Designer: Chahat Malhotra&nbsp;| In collaboration with Ladson Simmons <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/af61225642231c631b9b023c5fff3f0ede83a269e747b7bf54696773e62577c8/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_IndoorBillboard_Mockup.jpg" data-mid="164803634" border="0" src="https://freight.cargo.site/w/1000/i/af61225642231c631b9b023c5fff3f0ede83a269e747b7bf54696773e62577c8/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_IndoorBillboard_Mockup.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/f3affea50cd9605299c0d8a392729e97316d2f68babfdc7ae875e1a51c24d828/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_OutdoorBillboards_Mockup.jpg" data-mid="164803638" border="0" src="https://freight.cargo.site/w/1000/i/f3affea50cd9605299c0d8a392729e97316d2f68babfdc7ae875e1a51c24d828/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_OutdoorBillboards_Mockup.jpg" /> <img width="3873" height="2430" width_o="3873" height_o="2430" data-src="https://freight.cargo.site/t/original/i/b1daf9553cf2a4b70b3498c1bd9c540c6df3a3457d6ebae0f8e1e3e05ca12e7d/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_InstagramCarousel_Mockup.jpg" data-mid="164803635" border="0" src="https://freight.cargo.site/w/1000/i/b1daf9553cf2a4b70b3498c1bd9c540c6df3a3457d6ebae0f8e1e3e05ca12e7d/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_InstagramCarousel_Mockup.jpg" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/ab4f0a362ab636a80bdda539b5a555cfaa36279a17769c1b15255ed0dd64055d/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_Tweet1_Mockup.jpg" data-mid="225868842" border="0" src="https://freight.cargo.site/w/1000/i/ab4f0a362ab636a80bdda539b5a555cfaa36279a17769c1b15255ed0dd64055d/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_Tweet1_Mockup.jpg" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/4de8f092a5b052b376052095b9225281d645b83a424f0dd624744800971ef728/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_Tweet2_Mockup.jpg" data-mid="164803640" border="0" src="https://freight.cargo.site/w/1000/i/4de8f092a5b052b376052095b9225281d645b83a424f0dd624744800971ef728/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_Tweet2_Mockup.jpg" /> <img width="6500" height="3656" width_o="6500" height_o="3656" data-src="https://freight.cargo.site/t/original/i/e79005b8cb5f2e2753599b83d5d7220312a592fe7b27df3144f6632324999bac/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_SubwayTransitAd_Mockup.jpg" data-mid="164803639" border="0" src="https://freight.cargo.site/w/1000/i/e79005b8cb5f2e2753599b83d5d7220312a592fe7b27df3144f6632324999bac/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_SubwayTransitAd_Mockup.jpg" /> <img width="1520" height="1545" width_o="1520" height_o="1545" data-src="https://freight.cargo.site/t/original/i/c475185f995354d3006a5d76fda48e18fc3eb9ccf87d1211e7c880f4df1f291d/Workplace.jpg" data-mid="225876263" border="0" src="https://freight.cargo.site/w/1000/i/c475185f995354d3006a5d76fda48e18fc3eb9ccf87d1211e7c880f4df1f291d/Workplace.jpg" /> <img width="2415" height="3000" width_o="2415" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cf1cc3c40910a2298d4726c8a61c41da8836c223133ec727f7e6845e512d1890/IG-Post.jpg" data-mid="225876264" border="0" src="https://freight.cargo.site/w/1000/i/cf1cc3c40910a2298d4726c8a61c41da8836c223133ec727f7e6845e512d1890/IG-Post.jpg" /> <img width="5000" height="2158" width_o="5000" height_o="2158" data-src="https://freight.cargo.site/t/original/i/e9222b5d1cd44020cd31bb77c34b63f2fcd2122829b5fee7ccaace7418ddf675/Elevator.jpg" data-mid="172425782" border="0" src="https://freight.cargo.site/w/1000/i/e9222b5d1cd44020cd31bb77c34b63f2fcd2122829b5fee7ccaace7418ddf675/Elevator.jpg" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/0af5f25b2e3ef4fb921b86b8d613d36cd08046dd2fd4b7f35216cc37ea52a27f/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_MagazineSpread_Mockup.jpg" data-mid="164803636" border="0" src="https://freight.cargo.site/w/1000/i/0af5f25b2e3ef4fb921b86b8d613d36cd08046dd2fd4b7f35216cc37ea52a27f/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_MagazineSpread_Mockup.jpg" /> <img width="3088" height="1737" width_o="3088" height_o="1737" data-src="https://freight.cargo.site/t/original/i/1a147f1b8d3a981132b14f63bfcb0a77a9826bc944531b3ebe43a9f1c0ac5fdb/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_Escalator_Mockup.jpg" data-mid="164803633" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/1a147f1b8d3a981132b14f63bfcb0a77a9826bc944531b3ebe43a9f1c0ac5fdb/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_Escalator_Mockup.jpg" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/647648d7209fc2350dc10d3541544215c12c439539ed0a65ceceb2ee003583fc/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_Tweet3_Mockup.jpg" data-mid="225868841" border="0" src="https://freight.cargo.site/w/1000/i/647648d7209fc2350dc10d3541544215c12c439539ed0a65ceceb2ee003583fc/ATL_202210_ADVE_ChahatMalhotra_LadsonSimmons_Tweet3_Mockup.jpg" /> White Claw | Savor Your Wild Side&nbsp;| Spec Work ︎︎︎ https://chahatmalhotra.com/Recess-Drinks-Find-Your-Focus-Spec-Work Sun, 15 Jan 2023 23:16:52 +0000 Chahat Malhotra https://chahatmalhotra.com/Recess-Drinks-Find-Your-Focus-Spec-Work Recess Drinks | Find Your Focus People tend to have a huge misconception about CBD and what exactly it does to our bodies. It’s thought of as a “drug” that makes everyone “high”. Well, no. News flash! It does nothing of the sort. If anything, it does exactly the opposite - allowing the user to feel calm and provides them with clarity to go about their everyday activities. Recess sets out to let the audience know about their CBD-infused sparkling water, or their “efficiency elixir”, that does exactly that. Comparisons are drawn between real-life stressful scenarios and how the drink can give them the mellow they need.AD, CW + Designer: Chahat Malhotra&nbsp;| In collaboration with Natalie Gramling <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/becde45e9dc40928ea99dd08fc4d487fb43b4f27091a16fff8c05527b6e7d297/ATL_202210_ADVE_ChahatMalhotra_NatalieGramling_Posters_Mockup.jpg" data-mid="164812906" border="0" src="https://freight.cargo.site/w/1000/i/becde45e9dc40928ea99dd08fc4d487fb43b4f27091a16fff8c05527b6e7d297/ATL_202210_ADVE_ChahatMalhotra_NatalieGramling_Posters_Mockup.jpg" /> <img width="2098" height="1289" width_o="2098" height_o="1289" data-src="https://freight.cargo.site/t/original/i/0afb6567482326b45844bedc9d7b034d2e73957bcc3d86924af5bc7385a38026/Newspaper.jpg" data-mid="225877296" border="0" src="https://freight.cargo.site/w/1000/i/0afb6567482326b45844bedc9d7b034d2e73957bcc3d86924af5bc7385a38026/Newspaper.jpg" /> <img width="2121" height="1657" width_o="2121" height_o="1657" data-src="https://freight.cargo.site/t/original/i/af2530b0c0660b747f14d6ba747a0441d1c2d3c7e85cfaf64c89ebdff243dc1e/Dark-Mock.jpg" data-mid="225877297" border="0" src="https://freight.cargo.site/w/1000/i/af2530b0c0660b747f14d6ba747a0441d1c2d3c7e85cfaf64c89ebdff243dc1e/Dark-Mock.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/237971c1d5f298d8dc7797d22ead237d6da07cc0812553701f4776357f83d9ac/ATL_202210_ADVE_ChahatMalhotra_NatalieGramling_WallMural_Mockup1.jpg" data-mid="164812908" border="0" src="https://freight.cargo.site/w/1000/i/237971c1d5f298d8dc7797d22ead237d6da07cc0812553701f4776357f83d9ac/ATL_202210_ADVE_ChahatMalhotra_NatalieGramling_WallMural_Mockup1.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e2262c7ba786e76a50527c805e5bce4c883e22e3941e5cb091e2d45c2945394b/ATL_202120_ADVE_NatalieGramling_ChahatMalhotra_MagazineMockup.jpg" data-mid="164811306" border="0" src="https://freight.cargo.site/w/1000/i/e2262c7ba786e76a50527c805e5bce4c883e22e3941e5cb091e2d45c2945394b/ATL_202120_ADVE_NatalieGramling_ChahatMalhotra_MagazineMockup.jpg" /> <img width="1595" height="1378" width_o="1595" height_o="1378" data-src="https://freight.cargo.site/t/original/i/1dec9497afe6df0dd17484cda4e7c901cd115c11275cd1fd4e686ee54b135d8d/Recess-Outdoor.jpg" data-mid="225887306" border="0" src="https://freight.cargo.site/w/1000/i/1dec9497afe6df0dd17484cda4e7c901cd115c11275cd1fd4e686ee54b135d8d/Recess-Outdoor.jpg" /> <img width="3500" height="1968" width_o="3500" height_o="1968" data-src="https://freight.cargo.site/t/original/i/bee3679fcde44f0f058e48a5e855bb75dcd6627ce2dbc6c378e6845fe7b30b4c/ATL_202120_ADVE_NatalieGramling_ChahatMalhotra_NewspaperMockup.jpg" data-mid="164812942" border="0" src="https://freight.cargo.site/w/1000/i/bee3679fcde44f0f058e48a5e855bb75dcd6627ce2dbc6c378e6845fe7b30b4c/ATL_202120_ADVE_NatalieGramling_ChahatMalhotra_NewspaperMockup.jpg" /> <img width="2847" height="1483" width_o="2847" height_o="1483" data-src="https://freight.cargo.site/t/original/i/0f751981326221a155dc92fef18bcc5037bb7d0181fcc0253603a64e56b83d6e/Recess-Thumb.jpg" data-mid="225877392" border="0" src="https://freight.cargo.site/w/1000/i/0f751981326221a155dc92fef18bcc5037bb7d0181fcc0253603a64e56b83d6e/Recess-Thumb.jpg" /> <img width="3600" height="2025" width_o="3600" height_o="2025" data-src="https://freight.cargo.site/t/original/i/18b380cc10c25f478056796378d89d5945b0d48e8a73a08cd5e2cf08b3cc3308/ATL_202210_ADVE_ChahatMalhotra_NatalieGramling_WallMural_Mockup2.jpg" data-mid="164812909" border="0" src="https://freight.cargo.site/w/1000/i/18b380cc10c25f478056796378d89d5945b0d48e8a73a08cd5e2cf08b3cc3308/ATL_202210_ADVE_ChahatMalhotra_NatalieGramling_WallMural_Mockup2.jpg" /> Back&nbsp;︎︎︎ https://chahatmalhotra.com/White-Claw-Savor-Your-Wild-Side-Spec-Work Mon, 16 Jan 2023 00:07:13 +0000 Chahat Malhotra https://chahatmalhotra.com/White-Claw-Savor-Your-Wild-Side-Spec-Work White Claw | Savor Your Wild Side Seltzer brands don’t usually try to market their products to baby boomers. They tend to focus on a younger audiencejust because of the existing associations seltzers have. White Claw decided to change that. The campaign, Savor Your Wild Side, focuses on bringing out the adventurous side to boomers. It reminds them that their age is just a number - and regardless, their wild side never dies. This brand wants to be their partner in this adventure.&nbsp;AD, CW + Designer: Chahat Malhotra | In collaboration with Natalie Gramling &amp; Beatrice Ferro <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/bc28dab9453e4292eb422c3c975ae45503df155384418de2224237723105b910/ATL_202120_ADVE_ChahatMalhotra_BeatriceFerro_NatalieGramling_C2B_WhiteClaw_Mockups20.jpg" data-mid="164814395" border="0" src="https://freight.cargo.site/w/1000/i/bc28dab9453e4292eb422c3c975ae45503df155384418de2224237723105b910/ATL_202120_ADVE_ChahatMalhotra_BeatriceFerro_NatalieGramling_C2B_WhiteClaw_Mockups20.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/91ab415fa45c537e2d8aff69f143a2745597d56de7139eda2c97fd084c23c174/ATL_202120_ADVE_ChahatMalhotra_BeatriceFerro_NatalieGramling_C2B_WhiteClaw_Mockups9.jpg" data-mid="164814392" border="0" src="https://freight.cargo.site/w/1000/i/91ab415fa45c537e2d8aff69f143a2745597d56de7139eda2c97fd084c23c174/ATL_202120_ADVE_ChahatMalhotra_BeatriceFerro_NatalieGramling_C2B_WhiteClaw_Mockups9.jpg" /> <img width="1112" height="1350" width_o="1112" height_o="1350" data-src="https://freight.cargo.site/t/original/i/afd2963ddc913cafca74bd637bca563f3ef24713c3ec288da3237053f60b755b/Newspaper.jpg" data-mid="225876577" border="0" src="https://freight.cargo.site/w/1000/i/afd2963ddc913cafca74bd637bca563f3ef24713c3ec288da3237053f60b755b/Newspaper.jpg" /> <img width="4993" height="2651" width_o="4993" height_o="2651" data-src="https://freight.cargo.site/t/original/i/58d242da3df795ae25ec4dde6033c2a4690daf5787e0d06fe08ef369cba39f66/Activation.jpg" data-mid="225876651" border="0" src="https://freight.cargo.site/w/1000/i/58d242da3df795ae25ec4dde6033c2a4690daf5787e0d06fe08ef369cba39f66/Activation.jpg" /> <img width="3728" height="2454" width_o="3728" height_o="2454" data-src="https://freight.cargo.site/t/original/i/c97ed9ac3551d1b3f120db521424c5300f2502a408a223e05612df8eab78e009/Carousel.jpg" data-mid="225877220" border="0" src="https://freight.cargo.site/w/1000/i/c97ed9ac3551d1b3f120db521424c5300f2502a408a223e05612df8eab78e009/Carousel.jpg" /> <img width="1782" height="1687" width_o="1782" height_o="1687" data-src="https://freight.cargo.site/t/original/i/54965216411d4b128bb92957af15f1de0db4e31928b1234e7cded0e98bbb2f8f/Magazine.jpg" data-mid="225876578" border="0" src="https://freight.cargo.site/w/1000/i/54965216411d4b128bb92957af15f1de0db4e31928b1234e7cded0e98bbb2f8f/Magazine.jpg" /> <img width="5472" height="3078" width_o="5472" height_o="3078" data-src="https://freight.cargo.site/t/original/i/db3865e66322ae7c1e86d3cbe81a15f92b41120680658c8e153f9632e28c293a/ATL_202120_ADVE_ChahatMalhotra_BeatriceFerro_NatalieGramling_C2B_WhiteClaw_Mockups2.jpg" data-mid="164814388" border="0" src="https://freight.cargo.site/w/1000/i/db3865e66322ae7c1e86d3cbe81a15f92b41120680658c8e153f9632e28c293a/ATL_202120_ADVE_ChahatMalhotra_BeatriceFerro_NatalieGramling_C2B_WhiteClaw_Mockups2.jpg" /> <img width="1044" height="1586" width_o="1044" height_o="1586" data-src="https://freight.cargo.site/t/original/i/e2262eb406834af9596f5fa04f3887109384a9624f84c915760dfc8c53188519/Screenshot-2025-02-01-at-23.41.40.png" data-mid="225877201" border="0" src="https://freight.cargo.site/w/1000/i/e2262eb406834af9596f5fa04f3887109384a9624f84c915760dfc8c53188519/Screenshot-2025-02-01-at-23.41.40.png" /> <img width="2439" height="2580" width_o="2439" height_o="2580" data-src="https://freight.cargo.site/t/original/i/f4981f2b2f35b83bff33ed3fc16aa4aacf1abd9aaf49f868f44d9b41479a3666/Outdoor-Mock.jpg" data-mid="225876652" border="0" src="https://freight.cargo.site/w/1000/i/f4981f2b2f35b83bff33ed3fc16aa4aacf1abd9aaf49f868f44d9b41479a3666/Outdoor-Mock.jpg" /> <img width="1395" height="1393" width_o="1395" height_o="1393" data-src="https://freight.cargo.site/t/original/i/62e2c06935e7e2fa8bfad3fc832f1f6b5b555ca7fed3c5751e4b8929bd2b811b/Snow.jpg" data-mid="225876616" border="0" src="https://freight.cargo.site/w/1000/i/62e2c06935e7e2fa8bfad3fc832f1f6b5b555ca7fed3c5751e4b8929bd2b811b/Snow.jpg" /> <img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/9fac3800c982897e39034fb9d680f8ada867303cd6687ab35959dbbdb0bf9b3c/Outdoor-Mockup.jpeg" data-mid="225877255" border="0" src="https://freight.cargo.site/w/1000/i/9fac3800c982897e39034fb9d680f8ada867303cd6687ab35959dbbdb0bf9b3c/Outdoor-Mockup.jpeg" /> Recess Drinks | Find Your Focus&nbsp;| Spec Work ︎︎︎