NIKE | DNA
The team was tasked with building the brand identity and interactive experiences for the Department of Nike Archives (DNA). On occasion of the brand’s 50th anniversary, NIKE wanted to introduce DNA to their audience and take them on the brand’s journey, through the years - right from the beginning. Across 10 weeks we developed “Legacy In Motion”, a concept that encompasses NIKE’s brand ethos, spirit, and ongoing legacy. My role was to oversee art direction, supervise brand strategy and lead the Visual Identity team.
Role: Art Director & Creative Lead
