bonprix | Take Me to Summer
A dynamic 360° campaign that highlights bonprix’s Summer 2024 collection in all it’s vibrancy and energy, it captures the very essence of summer. It's all about mixing, matching, and embracing whatever feels right. The goal of the campaign was to empower the audience to create a unique style statement with the collection pieces. It weaves in new visual mechanics, latest video trends and a digital-first approach to create a competitive edge in the fashion industry.
AD & Designer: Chahat Malhotra | CW: Kai Atland, Jens Daum
CD: Roberto Vitiello, Lisa Heppner, Maya Weusthoff, Léa Legrand
